Why Invest in a Team Portrait?<\/b><\/h2>\n
Team portraits offer both internal and external benefits. They build morale by celebrating collective identity, while also serving as versatile communication assets.<\/p>\n
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Externally<\/b><\/span>: they reinforce your brand on your website, brochures, annual reports, and LinkedIn.<\/p>\n<\/li>\n
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Internally<\/b><\/span>: they give employees a sense of belonging and pride in the company.<\/p>\n<\/li>\n<\/ul>\n
For businesses in Lausanne \u2014 from banks and law firms to startups and NGOs \u2014 a strong visual identity is a must. A professional team portrait session demonstrates that the company values its people and pays attention to detail.<\/p>\n
Start with Clear Objectives<\/b><\/h2>\n
Before booking the session, clarify what you want to achieve. Do you need:<\/p>\n
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Individual headshots for each employee?<\/p>\n<\/li>\n
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A group photo of the entire team?<\/p>\n<\/li>\n
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Smaller departmental portraits?<\/p>\n<\/li>\n
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A mix of studio-style and editorial-style images?<\/p>\n<\/li>\n<\/ul>\n
Different goals require different approaches. Defining this early helps your photographer design the right setup and allocate time accordingly.<\/p>\n
Choosing the Right Location<\/b><\/h2>\n
Location plays a key role in the outcome of team portraits. In Lausanne, you have three main options:<\/p>\n
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In-studio sessions<\/b><\/span>: Best for consistent, polished results with controlled lighting. Ideal for companies that want uniformity across dozens of headshots.<\/p>\n<\/li>\n
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On-site sessions<\/b><\/span>: Setting up a mobile studio at your office reduces travel time for employees and ensures convenience. All that\u2019s needed is a space of about 4×4 meters with a power source.<\/p>\n<\/li>\n
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Outdoor sessions<\/b><\/span>: Lausanne offers beautiful backdrops \u2014 Lake Geneva, Ouchy, the Cathedral, or the Flon district. Outdoor portraits are less formal and can emphasize creativity and openness.<\/p>\n<\/li>\n<\/ul>\n
The choice depends on your brand values and the message you want to convey.<\/p>\n
![\"Gabriel](\"https:\/\/gabrielgorgi.com\/wp-content\/uploads\/2025\/07\/photographe-corporate-156-1024x683.jpg\")
<\/p>\nScheduling and Timing<\/b><\/h2>\n
Time management is one of the biggest challenges in team sessions. Without proper planning, employees may wait around, creating frustration and disrupting workflow.<\/p>\n
A practical guideline is:<\/p>\n
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5\u201310 minutes per person<\/b><\/span> for individual portraits.<\/p>\n<\/li>\n
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20\u201330 minutes<\/b><\/span> for a group portrait, depending on team size.<\/p>\n<\/li>\n<\/ul>\n
For a team of 20 people, expect a half-day session including setup and breaks. For larger companies, consider splitting sessions across multiple days or departments.<\/p>\n
Preparing Employees<\/b><\/h2>\n
Preparation is key to ensuring everyone feels confident in front of the camera. A week before the session, send employees a simple guide covering:<\/p>\n
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Clothing recommendations (solid colors, minimal patterns, avoid flashy logos).<\/p>\n<\/li>\n
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Grooming tips (neat hair, clean glasses, light makeup if desired).<\/p>\n<\/li>\n
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The importance of punctuality to avoid delays.<\/p>\n<\/li>\n<\/ul>\n
In Lausanne, where teams are often multicultural, it\u2019s a good idea to provide the instructions in both French and English.<\/p>\n
The Role of Expression Coaching<\/b><\/h2>\n
Not everyone is comfortable being photographed, and forced smiles or stiff postures can undermine the final result. That\u2019s why expression coaching is crucial.<\/p>\n
A professional photographer will guide employees step by step:<\/p>\n
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Adjusting shoulders and posture.<\/p>\n<\/li>\n
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Directing gaze for confidence and openness.<\/p>\n<\/li>\n
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Helping employees smile naturally without looking staged.<\/p>\n<\/li>\n<\/ul>\n
This personal attention ensures the portraits reflect authenticity rather than discomfort.<\/p>\n
Coordinating Outfits and Style<\/b><\/h2>\n
Consistency doesn\u2019t mean everyone has to look identical, but there should be harmony. Companies can:<\/p>\n
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Suggest a color palette (e.g., navy, grey, white).<\/p>\n<\/li>\n
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Encourage smart business attire for formal industries.<\/p>\n<\/li>\n
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Allow slightly more casual styles for startups and creatives, while keeping professionalism in mind.<\/p>\n<\/li>\n<\/ul>\n
For group portraits, coordinated clothing helps the team look unified without being overly rigid.<\/p>\n
Logistics on the Day of the Shoot<\/b><\/h2>\n
Smooth execution on the day depends on planning:<\/p>\n
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Assign a coordinator to liaise with the photographer.<\/p>\n<\/li>\n
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Prepare a detailed schedule with time slots for each person.<\/p>\n<\/li>\n
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Ensure the chosen location is ready (meeting room cleared, outdoor permits if needed).<\/p>\n<\/li>\n
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Have water or coffee available, especially for longer sessions.<\/p>\n<\/li>\n<\/ul>\n
This level of organization helps reduce stress and keeps the atmosphere positive.<\/p>\n
Post-Production and Delivery<\/b><\/h2>\n
The work doesn\u2019t end with the photo session. Editing and retouching are essential for professional results.<\/p>\n
Good retouching removes temporary imperfections, balances light, and ensures consistency across the team\u2019s portraits. The key is subtlety \u2014 portraits should look polished but natural.<\/p>\n
Professional photographers typically provide an online gallery for selection, allowing employees to choose their preferred shot. Final delivery in high resolution ensures flexibility for web, print, or media use.<\/p>\n
Mistakes to Avoid<\/b><\/h2>\n
Many companies underestimate the effort needed to organize a team photo session. Common mistakes include:<\/p>\n
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Not allocating enough time, resulting in rushed portraits.<\/p>\n<\/li>\n
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Failing to prepare employees with dress codes or tips.<\/p>\n<\/li>\n
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Choosing an unsuitable location without enough space or good lighting.<\/p>\n<\/li>\n
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Over-editing portraits to the point they look artificial.<\/p>\n<\/li>\n<\/ul>\n
Avoiding these pitfalls ensures a smooth experience and professional results.<\/p>\n
Why Lausanne Companies Benefit Most<\/b><\/h2>\n
Lausanne\u2019s reputation as a hub for education, business, and innovation makes professionalism especially important. Whether you\u2019re a startup at EPFL, a law firm near Place Saint-Fran\u00e7ois, or an NGO by the lake, your image must resonate with an international audience.<\/p>\n
High-quality team portraits reinforce credibility and show clients and partners worldwide that your organization values excellence.<\/p>\n
Conclusion<\/b><\/h2>\n
Organizing a team portrait session in Lausanne requires planning, communication, and the expertise of a professional photographer. With clear objectives, thoughtful scheduling, and attention to detail, your company can transform a simple photoshoot into a valuable branding opportunity.<\/p>\n
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